DIGITAL MARKETING

Marketing Strategy

Connect with your customers, leapfrog your competion, and make your brand more memorable.

Strategy is the secret sauce!

Protect your marketing investment with defined objectives and a solid plan.

Every element of your marketing needs to support and enhance the other aspects, both online and off. This has a magnifying effect: an investment in one tactic improves the results of all the others.

A marketing strategy based on the Jensii framework will reduce your costs and earn you the highest payback.

Start Planning Your Success Story

What You Need

Attract more prospects to your website and your business
Convert more leads
Sell more stuff
Keep buyers coming back for more

What You Need to Build

CONTENT
A destination worth going to
TRAFFIC
People going to the destination
CONVERSION
People doing what you want them to do when they get there

Steps To Do This

Create clear, relevant messaging that people can understand
Build trust by building relationships with prospects
Craft effective offers to turn prospects into buyers

What's the Process?

Assess

First, we audit your current digital marketing activities (website, SEO, content, email, social media) and your offline efforts.

Then we evaluate the competition’s marketing to help refine your competitive edge.

And we get an idea of your budget.

This gives us an understanding of the opportunities within your reach.

Brainstorm

Now we bring decades of experience to bear. We:

define the marketing and messaging strategies that will drive the best results for your business
consider your company, your competion, your industry and your goals
highlight the options that will bring you the quickest return on investment, as well as the ones that will be most profitable over the long run
work with you and your business development team to reality-check, fine-tune and clearly define the strategy

Measure

You can only improve what you can measure. So, we help you define what success looks like, and how we're going to measure it.

Why Start Now?

There is only so much room on page 1 of Google search. Only so much content people can realistically consume. Only so much attention to be won online.

Room at the top is fairly easy to hold once you get there. But the price of getting there is steadily increasing.

If your business doesn't claim your space, what will you do when the price of getting to the top is out of reach?

Where's the best place
to hide a dead body?

Page 2 of the
Search Results

The Icing on the Cake

We commit to help you and your people really understand the concepts of effective digital marketing.

We'll answer all your questions and be sure you understand what we're doing and why.

So you can hire any marketing agency, subcontractor, or employee with confidence.

We keep you firmly in the driver's seat.

Let Us Show You How to Ramp Up Your Marketing

FAQ About Marketing Strategy

What marketing tactics do you think we’re wasting money on now?

Probably lots.

Nothing personal, but companies are throwing water into the wind with ineffective tactics.

It's because they didn't take the time to build an effective strategy, and measure the right things.

Don't we just need to get more eyeballs on our website? Maybe buy some ads?

You need good marketing before you can have good digital marketing.

If you buy traffic to visit foggy messaging you'll discover the problem with digital: if it's not done right it just wastes your money faster.

What if Our Budget Isn't That Big?

Big results can still be achieved with a smaller budget, as long as the focus is on tangible results.

In other words, you shouldn't be chasing 'likes' when it's sales that pay the rent.

Sometimes trade-offs have to be made for budget: we recommend the trade-offs that serve your bottom-line, not the fluff.

We heard you have a 16 word marketing course?

Think less about what you're selling.
Think more about what people are buying.
Repeat. Repeat. Repeat.

Why invest time and energy in a messaging strategy?

Effective messaging is the cheapest way to separate your business from the pack.

It also inspires and guides all your communications with your market, your customers and your employees.

It gives you consistency, and that consistency is essential to building your brand.

How long does it take to market online?

It doesn't end.

Online marketing is a process, not an event.